If you visit our website just for informational purposes, but do not register or make a purchase in the online shop or otherwise disclose personal information to us, we will only collect the personal data that your browser sends to our server. We use tracking technologies to the extent described below for the purposes of web analysis and online marketing.
1. Provision of our website
When you visit our website, we collect the data set out below. These data are needed for technical reasons so that we can display our website and safeguard the stability and security of our online offering:
- Your IP address
- Date and time of the query
- Time difference to Greenwich Mean Time (GMT)
- Content of the query (specific page)
- Access status/HTTP status code
- Volume of data transmitted in each case
- Website from which access is initiated
- Browser
- Operating system and its interface
- Language and version of browser software
Art. 6(1)(f) of the GDPR provides the legal basis for collecting and processing such data. We have a legitimate interest in providing a functional website and in maintaining our system security. Furthermore, we use the above data in anonymous form for statistical purposes and to improve our online offering.
2. Cookies
Our website uses cookies. Cookies are small text files, which your browser receives and saves on your computer.
Many websites and servers use cookies. Cookies often have what is known as a cookie ID. Such an ID is a unique identifier of the cookie and consists of a randomly generated string of characters. It allows the websites and servers to identify the specific Internet browser which received and saved this particular cookie. Such cookies make it possible to distinguish your specific browser from all the other Internet browsers that receive other cookies. The unique cookie ID makes it possible to recognize and identify a specific Internet browser when it returns.
By using cookies, we can offer you user-friendly services that would be either not possible at all or only possible to a limited extent. In other words, cookies enable us to recognize users who return to our website. By recognizing users when they return to our website, we can make our online offerings easier to use. As a simple example of a function requiring the support of a cookie, consider the functionality of a shopping basket in an online shop. The online shop needs to use a cookie to enable it to “note” the items that the user puts in his or her shopping basket during a session. Art. 6(1)(f) of the GDPR provides the legal basis for the use of cookies. Our legitimate interest arises in connection with our provision and optimization of a functional and convenient online offering.
Where we use cookies in connection with web analysis or tracking services, we use a “cookie banner” and so obtain the user’s informed consent (cf. Art. 6(1)(a) of the GDPR).
By changing the settings of your Internet browser, you can, at any time, configure it to always reject cookies. Furthermore, you can use your Internet browser or another program to delete any cookies that have already been saved on your system. Please understand, however, that in the event that you configure your browser to reject cookies, you may not be able to use all of the functionality of our or other online offerings.
Please take particular note of the notices regarding web analysis and the use of third-party cookies, when you consider the use of specific cookies discussed below.
3. Web analysis
We use various web analysis services to improve the user-friendliness of our online offering and to make it more attractive. Where personal data is processed by web analysis services, this is carried out on the basis of Art. 6(1)(f) of the GDPR. In this context, the design of a user-friendly and attractive website offering is a legitimate interest on our part.
eTracker
Our website uses technologies from etracker GmbH (https://www.etracker.com) to collect and store data for marketing and optimization purposes. It enables us to create user profiles using pseudonyms. Cookies may be used for this purpose. Cookies are small text files, which are stored locally in an intermediate memory (cache) of the Internet browser used when you visit a website. The cookies make it possible to recognize your Internet browser. The data collected using etracker technologies are not used to personally identify website visitors without their express consent, nor are they used to associate personal data with the person to whom the pseudonym refers. You may, at any time, revoke your consent to the collection and storage of your data with future effect.
Please exclude me from eTracker’s data collection.
http://www.etracker.de/privacy?et=USEaEg
We use eTracker to analyze the use of our website and so as to be able to make continual improvements to it. The statistics obtained enable us to enhance our offerings and make them more attractive for you as the user. The data collected are permanently stored and analyzed in pseudonymized form. Art. 6(1)(f) of the GDPR provides the legal basis for using eTracker.
Third-party provider’s information: etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg; https://www.etracker.com/en/data-privacy/ Art. 6(1)(f) of the GDPR provides the legal basis for using eTracker.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how you use the site. The information generated by the cookie about your use of the website will, as a rule, be transmitted to and stored by Google on servers in the United States. If you activate the IP anonymization feature on the website, Google will however shorten your IP address in the Member States of the European Union and other States that are contracting parties to the Agreement on the European Economic Area before transmitting it to the United States. Your full IP address will only be transmitted to a server belonging to Google in the United States in exceptional cases and then shortened there. At the website operator’s request, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and Internet usage for the website operator. Google will not associate any other data held by Google with the IP address obtained from your browser using Google Analytics.
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, by downloading and installing the following browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=en), you can prevent information generated by cookies about your use of the website (including your IP address) being sent to and processed by Google.
This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, your IP address is shortened before data are sent to Google and your IP address cannot be used to identify you personally. If data that makes you personally identifiable are collected, this personal data will be immediately excluded and deleted.
We use Google Analytics to analyze the use of our website so as to be able to make continual improvements to it. The statistics obtained enable us to enhance our offerings and make them more attractive for you as the user. In those cases where, by way of exception, personal data are transmitted to the USA, Google has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Art. 6(1)(f) of the GDPR provides the legal basis for using Google Analytics.
Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Terms of Services: https://marketingplatform.google.com/about/analytics/terms/us/
Overview of data: http://www.google.com/intl/de/analytics/learn/privacy.html
Privacy Policy: https://policies.google.com/privacy?hl=en-US
Google AdWords conversion
We use the services of Google AdWords on third-party websites to draw attention to our attractive offerings. We can ascertain, based on data from an advertising campaign, how successful individual advertising activities are. In this way, we pursue our interest in displaying advertising that will interest you, making our website more interesting and achieving an unbiased calculation of advertising costs.
AdWords are delivered by Google’s Ad Server. For this purpose, we use Ad Server cookies, through which success can be measured using certain parameters such as the overlaying of advertisements or the number of clicks by users. If you reach our website via a Google advertisement, Google AdWords will store a cookie on your computer. These cookies normally remain active for 30 days and are not used for personal identification. As a rule, the following are stored with the cookie: the unique user ID, the impression frequency per user, the last impression (relevant for post-view conversions) and opt-out information (notice that the user does not wish to receive further advertising).
These cookies enable Google to recognize your browser when you revisit our website. Where a user visits certain pages on the website of an AdWords customer and if the cookie that is stored on the customer’s computer has not expired, Google and the customer can see that the user clicked on the advertisement and was transferred to such page. A different cookie is assigned to each AdWords customer. Cookies thus cannot be traced back to the user via the websites of AdWords’ customers. We ourselves do not collect and process personal data in AdWords. Google provides us with only the statistical analysis. These analyses indicate to us which advertisements are particularly effective. The use of advertisements does not provide us with any further information, in particular we cannot use this information to identify users.
Your browser connects to Google’s server automatically due to the marketing tools used. We have no control over the scope or further use of data that Google collects using this tool and are thus informing you based on as much as we know: Through the embedding of AdWords conversion, Google is informed that you have accessed the relevant part of our website or that you have clicked on one of our advertisements. If you are registered for a Google service, Google will be able to associate your visit with your account. Even if you are not registered with Google or have not logged into your account, there is a possibility that Google will determine your IP address and store it.
There are different ways that you can prevent tracking: a) by selecting the appropriate settings in your browser software; in particular, by blocking third-party cookies you can ensure that you do not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by configuring your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads; however, this setting will be deleted if you delete your cookies; c) by deactivating interest-based advertising from providers who participate in the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices; however, this setting will be deleted if you delete your cookies; d) by permanently deactivating tracking in your Firefox, Internet Explorer or Google Chrome browsers using the following link http://www.google.com/settings/ads/plugin. We would like to point out that you may not in this case be able to use all of the functionalities of this website.
For further information about privacy at Google, please visit: https://policies.google.com/privacy?hl=en and https://services.google.com/sitestats/en.html.
Google has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Twiago conversion tracking
We use the services of twiago GmbH, Gustav-Heinemann-Ufer 72b, 50968 Cologne, on third-party websites to draw attention to our offerings. We can ascertain, based on data from an advertising campaign, how successful individual advertising activities are. In this way, we pursue our interest in displaying advertising that will interest you, making our website more interesting and achieving a reasonable assessment of advertising costs. Art. 6(1)(f) of the GDPR provides the legal basis for processing your data in this way.
Advertisements are delivered by what is known as an Ad Server. For this purpose, we use Ad Server cookies, through which success can be measured using certain parameters such as the overlaying of advertisements or the number of clicks by users. If you reach our website via such an advertisement, a cookie will be stored on your computer. These cookies normally remain active for 30 days and are not used for personal identification. As a rule, the following are stored with the cookie: the unique cookie ID, the impression frequency per user, the last impression (relevant for post-view conversions) and opt-out information (notice that the user does not wish to receive further advertising).
We use what are known as conversion pixels (1x1 pixel - a tiny graphic) to measure the number of conversions (effective use of ads). The pixel’s HTML code contains an external link to the pixel or to be more precise the Ad Server. When a user accesses our site, the HTML code of the client – i.e. normally the user’s browser – is processed. The browser follows the link and calls up the (invisible) graphic. This access is registered and recorded by the Ad Server in the log files.
We ourselves do not collect and process personal data in in connection with the advertising measures described. Twiago only provides us with statistical analyses. These analyses indicate to us which advertisements are particularly effective. The use of advertisements does not provide us with any further information, in particular we cannot use this information to identify users.
There are various ways of opting out of this tracking process. Please refer to twiago GmbH’s opt-out information at http://a.twiago.com/privacy.php?lang=1. There you will find additional information about the method used. You can view twiago GmbH’s Privacy Policy at https://www.twiago.com/datenschutz/.
mbr marketing
This website uses cookies of mbr targeting GmbH, Torstraße 49, 10119 Berlin, (“mbr targeting”) for marketing purposes. Cookies are identified by the name “tracking.m6r.eu<http://tracking.m6r.eu>”and are stored on your end device. With the help of these cookies, it is possible to track your activities on our website. This is done to measure and improve the effectiveness of advertisements (conversions). The data collected are immediately anonymized by us, i.e. we only process shortened IP addresses. The cookies placed on your end device are deleted at the latest after 90 days. The legal basis for the related processing, in this case, is Art. 6(1)(f) of the GDPR, i.e. our legitimate interest in offering you as interesting a website as possible, including from an advertising perspective.
For further information, including on how to deactivate the cookies used by mbr marketing, please refer to the Privacy Policy of the provider Ströer on whose behalf mbr marketing acts. Please visit https://www.stroeer.de/digitale-werbung/werbemedien/targeting-data/datenschutz.html and https://privacy.mbr-targeting.com/?optedIn=true.
MediaMath
For marketing purposes, this website uses what are known as conversion and retargeting pixels supplied by MediaMath UK Ltd, 230 Blackfriars Road, London, SE1 8NW, England (“MediaMath”). MediaMath uses cookies, mobile ad IDs, web beacons or pixel tags in order to identify you and collect information from your device about your device’s browser type (e.g. Chrome or Internet Explorer), operating system (e.g. Mac OS or Windows), browser language (e.g. German or English), IP address, Internet service provider (e.g. Comcast or Verizon). Processing this data together with data related to your device, MediaMath prepares a pseudonym (called a “MediaMath ID”), which is then stored on your device in a cookie. This user profile is then used to select and display advertisements reflecting your interests and your activity on the website as well as to measure the effectiveness of the advertisements already displayed. This user profile in the form of a pseudonym is stored by MediaMath after its last usage for a period of between 30 days and 13 months. The legal basis for the related processing, in this case, is Art. 6(1)(f) of the GDPR, i.e. our legitimate interest in offering you as interesting a website as possible, including from an advertising perspective.
You will find further information in Media Math’s Privacy Policy that is available at http://www.mediamath.com/de/datenschutzrichtlinie/. You can deactivate the use of cookies by MediaMath by going to http://www.mediamath.com/ad-choices-opt-out/ or to http://www.youronlinechoices.com/de/praferenzmanagement/.
4. Use of plug-ins
Our website contains AddThis plug-ins. These plug-ins allow you to set bookmarks or share interesting content with other users. We offer you the opportunity to interact with social networks and other users through plug-ins so that we can improve our offerings and make them more attractive for you as the user. Art. 6(1)(f) of the GDPR provides the legal basis for using plug-ins.
Via this plug-in, your Internet browser connects directly to AddThis’s servers and possibly to the selected social network or bookmarking service. The recipient receives the information that you have visited the corresponding page of our website. This information is processed by AddThis’s servers in the USA. If you send content from our website to social networks or bookmarking services, your visit to our website can be linked with your user profile at the relevant network. We have no control over the data collected or the plug-in provider’s data processing activities. Nor are we aware of the extent to which data are collected, the purpose of such collection or how long the data are stored. In addition, we have no information regarding the erasure of data collected by plug-in providers.
Plug-in providers store the data they collect about you to create a user profile, which they then use for advertising, market analysis and/or to tailor their websites to the market. This kind of analysis is carried out, in particular (including in respect of users who are not logged in) for the purposes of presenting advertising tailored to the market and to inform other social network users about your activities on our website. You have the right to object to the creation of this user profile. However, to exercise this right, you need to contact the respective plug-in provider.
If you do not wish to have your data collected and stored in this way, you may at any time opt out of this with effect for the future by going to: http://www.addthis.com/privacy/opt-out. Alternatively, you can configure your browser settings so that it does not allow cookies to be stored.
More information about the purpose and scope of data collection and processing by plug-in providers as well as additional information about your privacy rights and settings to protect your privacy can be found at: AddThis LLC, 1595 Spring Hill Road, Sweet 300, Vienna, VA 22182, USA, www.addthis.com/privacy.
You will find further information about any social networks or bookmarking services which you may have selected via the AddThis-Plug-ins in these providers’ Privacy Policies. These are set out below and also include information about your privacy rights and settings to protect your privacy.
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php and http://www.facebook.com/about/privacy. Facebook has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://policies.google.com/technologies/partner-sites?hl=en. Google has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
