If you visit our website just for informational purposes, but do not register or make a purchase in the online shop or otherwise disclose personal information to us, we will only collect the personal data that your browser sends to our server. We use tracking technologies to the extent described below for the purposes of web analysis and online marketing.
1. Provision of our website
When you visit our website, we collect the data set out below. These data are needed for technical reasons so that we can display our website and safeguard the stability and security of our online offering:
- Your IP address
- Date and time of the query
- Time difference to Greenwich Mean Time (GMT)
- Content of the query (specific page)
- Access status/HTTP status code
- Volume of data transmitted in each case
- Website from which access is initiated
- Operating system and its interface
- Language and version of browser software
Art. 6(1)(f) of the GDPR provides the legal basis for collecting and processing such data. We have a legitimate interest in providing a functional website and in maintaining our system security. Furthermore, we use the above data in anonymous form for statistical purposes and to improve our online offering.
By changing the settings of your Internet browser, you can, at any time, configure it to always reject cookies. Furthermore, you can use your Internet browser or another program to delete any cookies that have already been saved on your system. Please understand, however, that in the event that you configure your browser to reject cookies, you may not be able to use all of the functionality of our or other online offerings.
Please take particular note of the notices regarding web analysis and the use of third-party cookies, when you consider the use of specific cookies discussed below.
3. Web analysis
We use various web analysis services to improve the user-friendliness of our online offering and to make it more attractive. Where personal data is processed by web analysis services, this is carried out on the basis of Art. 6(1)(f) of the GDPR. In this context, the design of a user-friendly and attractive website offering is a legitimate interest on our part.
Our website uses technologies from etracker GmbH (https://www.etracker.com) to collect and store data for marketing and optimization purposes. It enables us to create user profiles using pseudonyms. Cookies may be used for this purpose. Cookies are small text files, which are stored locally in an intermediate memory (cache) of the Internet browser used when you visit a website. The cookies make it possible to recognize your Internet browser. The data collected using etracker technologies are not used to personally identify website visitors without their express consent, nor are they used to associate personal data with the person to whom the pseudonym refers. You may, at any time, revoke your consent to the collection and storage of your data with future effect.
Please exclude me from eTracker’s data collection.
We use eTracker to analyze the use of our website and so as to be able to make continual improvements to it. The statistics obtained enable us to enhance our offerings and make them more attractive for you as the user. The data collected are permanently stored and analyzed in pseudonymized form. Art. 6(1)(f) of the GDPR provides the legal basis for using eTracker.
Third-party provider’s information: etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg; https://www.etracker.com/en/data-privacy/ Art. 6(1)(f) of the GDPR provides the legal basis for using eTracker.
This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, your IP address is shortened before data are sent to Google and your IP address cannot be used to identify you personally. If data that makes you personally identifiable are collected, this personal data will be immediately excluded and deleted.
We use Google Analytics to analyze the use of our website so as to be able to make continual improvements to it. The statistics obtained enable us to enhance our offerings and make them more attractive for you as the user. In those cases where, by way of exception, personal data are transmitted to the USA, Google has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Art. 6(1)(f) of the GDPR provides the legal basis for using Google Analytics.
Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Terms of Services: https://marketingplatform.google.com/about/analytics/terms/us/
Overview of data: http://www.google.com/intl/de/analytics/learn/privacy.html
Google AdWords conversion
We use the services of Google AdWords on third-party websites to draw attention to our attractive offerings. We can ascertain, based on data from an advertising campaign, how successful individual advertising activities are. In this way, we pursue our interest in displaying advertising that will interest you, making our website more interesting and achieving an unbiased calculation of advertising costs.
AdWords are delivered by Google’s Ad Server. For this purpose, we use Ad Server cookies, through which success can be measured using certain parameters such as the overlaying of advertisements or the number of clicks by users. If you reach our website via a Google advertisement, Google AdWords will store a cookie on your computer. These cookies normally remain active for 30 days and are not used for personal identification. As a rule, the following are stored with the cookie: the unique user ID, the impression frequency per user, the last impression (relevant for post-view conversions) and opt-out information (notice that the user does not wish to receive further advertising).
These cookies enable Google to recognize your browser when you revisit our website. Where a user visits certain pages on the website of an AdWords customer and if the cookie that is stored on the customer’s computer has not expired, Google and the customer can see that the user clicked on the advertisement and was transferred to such page. A different cookie is assigned to each AdWords customer. Cookies thus cannot be traced back to the user via the websites of AdWords’ customers. We ourselves do not collect and process personal data in AdWords. Google provides us with only the statistical analysis. These analyses indicate to us which advertisements are particularly effective. The use of advertisements does not provide us with any further information, in particular we cannot use this information to identify users.
Your browser connects to Google’s server automatically due to the marketing tools used. We have no control over the scope or further use of data that Google collects using this tool and are thus informing you based on as much as we know: Through the embedding of AdWords conversion, Google is informed that you have accessed the relevant part of our website or that you have clicked on one of our advertisements. If you are registered for a Google service, Google will be able to associate your visit with your account. Even if you are not registered with Google or have not logged into your account, there is a possibility that Google will determine your IP address and store it.
There are different ways that you can prevent tracking: a) by selecting the appropriate settings in your browser software; in particular, by blocking third-party cookies you can ensure that you do not receive any advertisements from third-party providers; b) by deactivating the cookies for conversion tracking by configuring your browser to block cookies from the domain “www.googleadservices.com”, https://www.google.de/settings/ads; however, this setting will be deleted if you delete your cookies; c) by deactivating interest-based advertising from providers who participate in the self-regulatory campaign “About Ads” via the link http://www.aboutads.info/choices; however, this setting will be deleted if you delete your cookies; d) by permanently deactivating tracking in your Firefox, Internet Explorer or Google Chrome browsers using the following link http://www.google.com/settings/ads/plugin. We would like to point out that you may not in this case be able to use all of the functionalities of this website.
For further information about privacy at Google, please visit: https://policies.google.com/privacy?hl=en and https://services.google.com/sitestats/en.html.
Google has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Twiago conversion tracking
We use the services of twiago GmbH, Gustav-Heinemann-Ufer 72b, 50968 Cologne, on third-party websites to draw attention to our offerings. We can ascertain, based on data from an advertising campaign, how successful individual advertising activities are. In this way, we pursue our interest in displaying advertising that will interest you, making our website more interesting and achieving a reasonable assessment of advertising costs. Art. 6(1)(f) of the GDPR provides the legal basis for processing your data in this way.
Advertisements are delivered by what is known as an Ad Server. For this purpose, we use Ad Server cookies, through which success can be measured using certain parameters such as the overlaying of advertisements or the number of clicks by users. If you reach our website via such an advertisement, a cookie will be stored on your computer. These cookies normally remain active for 30 days and are not used for personal identification. As a rule, the following are stored with the cookie: the unique cookie ID, the impression frequency per user, the last impression (relevant for post-view conversions) and opt-out information (notice that the user does not wish to receive further advertising).
We use what are known as conversion pixels (1x1 pixel - a tiny graphic) to measure the number of conversions (effective use of ads). The pixel’s HTML code contains an external link to the pixel or to be more precise the Ad Server. When a user accesses our site, the HTML code of the client – i.e. normally the user’s browser – is processed. The browser follows the link and calls up the (invisible) graphic. This access is registered and recorded by the Ad Server in the log files.
We ourselves do not collect and process personal data in in connection with the advertising measures described. Twiago only provides us with statistical analyses. These analyses indicate to us which advertisements are particularly effective. The use of advertisements does not provide us with any further information, in particular we cannot use this information to identify users.
4. Use of plug-ins
Our website contains AddThis plug-ins. These plug-ins allow you to set bookmarks or share interesting content with other users. We offer you the opportunity to interact with social networks and other users through plug-ins so that we can improve our offerings and make them more attractive for you as the user. Art. 6(1)(f) of the GDPR provides the legal basis for using plug-ins.
Via this plug-in, your Internet browser connects directly to AddThis’s servers and possibly to the selected social network or bookmarking service. The recipient receives the information that you have visited the corresponding page of our website. This information is processed by AddThis’s servers in the USA. If you send content from our website to social networks or bookmarking services, your visit to our website can be linked with your user profile at the relevant network. We have no control over the data collected or the plug-in provider’s data processing activities. Nor are we aware of the extent to which data are collected, the purpose of such collection or how long the data are stored. In addition, we have no information regarding the erasure of data collected by plug-in providers.
Plug-in providers store the data they collect about you to create a user profile, which they then use for advertising, market analysis and/or to tailor their websites to the market. This kind of analysis is carried out, in particular (including in respect of users who are not logged in) for the purposes of presenting advertising tailored to the market and to inform other social network users about your activities on our website. You have the right to object to the creation of this user profile. However, to exercise this right, you need to contact the respective plug-in provider.
If you do not wish to have your data collected and stored in this way, you may at any time opt out of this with effect for the future by going to: http://www.addthis.com/privacy/opt-out. Alternatively, you can configure your browser settings so that it does not allow cookies to be stored.
More information about the purpose and scope of data collection and processing by plug-in providers as well as additional information about your privacy rights and settings to protect your privacy can be found at: AddThis LLC, 1595 Spring Hill Road, Sweet 300, Vienna, VA 22182, USA, www.addthis.com/privacy.
You will find further information about any social networks or bookmarking services which you may have selected via the AddThis-Plug-ins in these providers’ Privacy Policies. These are set out below and also include information about your privacy rights and settings to protect your privacy.
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php and http://www.facebook.com/about/privacy. Facebook has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://policies.google.com/technologies/partner-sites?hl=en. Google has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy. Twitter has committed to comply with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.